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EXTERNAL BRAND GUIDELINES

ABOUT SIA

Hermandad de Sigma Iota Alpha, Inc., was founded on the twenty-ninth of September 1990, with the intention of becoming a national organization and proceeding with the development of the foundation of the entity to be known as Hermandad de Sigma Iota Alpha, Inc.

 

As Hermanas of Hermandad de Sigma Iota Alpha Inc., our mission is to uphold the goals set forth by our thirteen founding mothers. We pledge to formalize, cultivate and foster bonds among each other as sisters and abide by respect, trust, communication, professionalism and accountability.

 

OFFICIAL NAME AND USE

We are officially incorporated as Hermandad de Sigma Iota Alpha, Inc. If you are spelling the organization's name it must be the full name. Sigma, Iota, Alpha should always appear in the correct corresponding color, as shown below.

Correct use: 

  • Hermandad de Sigma Iota Alpha, Incorporated

  • Hermandad de Sigma Iota Alpha, Incorporada

  • Hermandad de Sigma Iota Alpha, Inc. 

  • Hermandad de ΣIA, Inc.

Note: Greek letters may stand alone without having to include “Hermandad de” or “Inc.”. If you decided to include “Hermandad de” then “Inc.” must follow.

 

Incorrect use:

  • Hermandad de Sigma Iota Alpha, Inc. (all black if full name is used) 

  • Hermandad de Sigma Iota Alpha, Inc. (all white if full name is) 

  • Sigma Iota Alpha 

  • Sigma Iota Alpha, Inc. 

  • Hermandad de Sigma Iota Alpha

  • ΣIA ΣIA ΣIA ΣIA (Greek letters must be in respective colors) (does not apply to black and white flyers) - please see below to identify correct usage of color.

NICKNAME AND USE

The sorority nickname is “Lovely Latin Lady”/”Lovely Latin Ladies”, which was adopted after the sorority was established. Font choice is flexible as long as it is legible. Colors should always match one of the options shown below.

Correct use: 

  • Lovely Latin Lady

  • Lovely Latin Ladies

  • Lovely Latin Lady

  • Lovely Latin Ladies

  • Lovely Latin Lady

  • Lovely Latin Ladies

  • Lovely Latin Lady

  • Lovely Latin Ladies

 

SORORITY CREST

Our Sorority crest is one of the most precious symbols that represent our precious and rare Hermandad. The crest symbolizes the morals, values and goals of our Hermandad, but it is mostly the representation of what we are and stand for.


Colored crest

  • Internal Memos, National Events, legal purposes, PowerPoints, Sorority paraphernalia, national awareness flyers, stoles, professional attire and informational flyers only.

    • To identify correct sizing of the crest, be sure that the "I" in the crest is still visible 

Black and white crest

  • The black and white versions of the logos are to be used when only one color is applicable for the medium (ie. engraving an award, getting a stamp made, etc.)

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SIA LOGO

MAIN LOGO
This SIA first logo is the cornerstone of the sorority's brand. It is one of the most valuable and visible assets. Due to this importance, there must be proper usage of the logo. The logo consists of the full name, "Hermandad de Sigma Iota Alpha Incorporada" along with the SIA icon.

 

The SIA Icon consists of the pegasus wings, unicorn's head, rose, as well as four curved lines which represent the 4 founding schools of the sorority.

 

The color combination can only be used as displayed; gold wings, red rose, white unicorn, 2 royal blue lines, 2 black lines.

 

When the logo is being presented on a dark background, the black words and lines become white and the unicorn becomes a solid white.

 

Spacing around the logo should be the length of the bottom black curved line that is right underneath the unicorn.

 
WHEN TO USE THE LOGO
All event flyers (except informationals)
National fundraisers
External documents (proposals, grants, sponsorship, and anything business related)

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LETTERED LOGO CONSTRUCTION

 

The lettered version of the SIA logo can be used wherever Greek letters are preferred to be visible. Some campuses prefer to stay away from Greek lettered organizations and that is when the main logo, as opposed to the Greek lettered version, can be used.

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BLACK & WHITE LOGOS

The black and white versions of the logos are to be used when only one color is applicable for the medium (ie. engraving an award, getting a stamp made, metal or frosted signage for the headquarters, etc.)

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IMPROPER USAGE

DO NOT alter the logo in any way.

DO NOT:

  1. Squish the logo.

  2. Stretch the logo.

  3. Change the order of the logo.

  4. Change logo's orientation.

  5. Switch colors around.

  6. Separate the typography.

  7. Change the font.

  8. Use different colors.

This goes for every version of the logo.

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TYPOGRAPHY

Proper font usage allows for legibility for all organization documents including flyers and presentations.

  • Axia must be used for all titles, headlines and subheadings.

  • Futura should be used for body/paragraph text.

    • These must only be used when using a template provided by nationals​

Whenever the Greek letters need to be displayed, use the Greek Caps font.

 AXIA 

 Regular 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Bold 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Italic 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Bold Italic 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 FUTURA 

 Regular 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Light 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 GREEK CAPS 

 Regular 

 ABCDEFGH

IKLMNOPQ

RSTUWXYZ

 SIA 

SIA

 

 
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COLOR

The colors that represent the sorority's brand are valuable assets. Ensure the proper colors are used at all times to create a unified brand.

The colors consist of three primary colors (red, gold, and royal blue), and two secondary colors (black and white).

Primary colors should be used on all public documents and images such as letterheads, flyers, and presentations.

Secondary colors are to be used for background color support, especially since white is widely used as a neutral color.

CMYK and Pantone color codes are for print, while RGB and Hex color codes are for web and mobile.

 

SOLIDARIDAD

CMYK: 0, 100, 100, 0

RGB: 244, 5, 5

Hex: #F40505

Pantone: 2347 C

INSPIRACIÓN

CMYK: 0, 22, 98, 0

RGB: 254, 198, 19

Hex: #FEC613

Pantone: 123 C

AMISTAD

CMYK: 88, 78, 0, 0

RGB: 7, 1, 249

Hex: #0701F9

Pantone: 2736 C

WHITE

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

Hex: #ffffff

Pantone: N/A

BLACK

CMYK: 75, 68, 67, 90

RGB: 0, 0, 0

Hex: #000000

Pantone: Black 6 C

SYMBOLS

The official symbols of Hermandad de Sigma Iota Alpha, Inc. are as follows:

  1. Crest

  2. Logo

  3. Flower: Red rose

  4. Gem: White Pearl

  5. Mascots: Unicorn and Pegasus

  6. Motto: "Semper Unum Et Inseparabilis"

  7. Colors: Red, Gold, and Royal Blue

 

UNICORN

The unicorn is a legendary creature that has been described since antiquity as a beast with a single large, pointed, spiraling horn projecting from its forehead.

PEGASUS

Pegasus is a mythical winged divine horse, and one of the most recognized creatures in Greek mythology. Usually depicted as pure white, Pegasus is the offspring of the Olympian god Poseidon.

PARAPHERNALIA

  • Greek Letters should always be found on the left side of paraphernalia or across the middle of the chest area, not on the right side.

  • Chapter Letters: Protocol dictates that when adding chapter (or colony) information to the sleeves, the chapter's letters (colony name and/or school) should be placed on the LEFT side of the garment.

  • Crossing (Initiation) Semester and Year: Protocol dictates that when adding crossing (initiation) information to the sleeves, the semester and year should be placed on the RIGHT side of the garment.

  • Line Name vs. Line's Name: Protocol dictates that an individual's line name takes precedence over the name of the line, and should be placed above the line's name. i.e. Pegasus, “The Wings of Life”

  • Line Name vs. Line Number: Protocol dictates that an individual's line name takes precedence over his/her line number, and should be placed either above or before the line number. i.e. Pegasus #13

 
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Basic T-Shirt

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