HOW TO USE THE

SIA

BRAND

 

MAIN LOGO CONSTRUCTION

This SIA first logo is the cornerstone of the sorority's brand. It is one of the most valuable and visible assets. Due to this, there must be proper usage of the logo. The logo consists of the full name, "Hermandad de Sigma Iota Alpha Incorporada" along with the SIA icon.

 

The SIA Icon consists of the pegasus wings, unicorn's head, rose, as well as four curved lines which represent the 4 founding schools of the sorority.

The color combination can only be used as displayed; gold wings, red rose, white unicorn, 2 royal blue lines, 2 black lines. When the logo is being presented on a dark background, the black words and lines become white and the unicorn becomes a solid white.

Variations of the logo are provided for versatility and can be used as seen fit. A stacked version, circular version, and horizontal version.

 

Spacing around the logo should be the length of the bottom black curved line that is right underneath he unicorn.

LETTERED LOGO CONSTRUCTION

 

The lettered version of the SIA logo can be used wherever Greek letters are preferred to be visible. Some campuses prefer to stay away from Greek lettered organizations, and that is when the main logo as opposed to the Greek lettered version can be used.

BLACK & WHITE LOGOS

The black and white versions of the logos are to be used when only one color is applicable for the medium (ie. engraving an award, getting a stamp made, metal or frosted signage for the headquarters, etc.)

IMPROPER USAGE

DO NOT alter the logo in any way.

DO NOT:

  1. Squish the logo.

  2. Stretch the logo.

  3. Change the order of the logo.

  4. Change logo's orientation.

  5. Switch colors around.

  6. Separate the typography.

  7. Change the font.

  8. Use different colors.

This goes for every version of the logo.

TYPOGRAPHY

Proper font usage allows for legibility for all organization documents including flyers and presentations.

The logo uses the Axia font family. Axia must be used for all titles, headlines and subheadings.

Futura should be used for body/paragraph text.

Whenever the Greek letters need to be displayed, use the Greek Caps font.

 AXIA 

 Regular 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Bold 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Italic 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 Bold Italic 

 ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789 

 GREEK CAPS 

 Regular 

 ABCDEFGH

IKLMNOPQ

RSTUWXYZ

 SIA 

SIA

 

 
SIA_Logo_Mockup_V1c.jpg

COLOR

The colors that represent the sorority's brand are valuable assets. Ensure the proper colors are used at all times to create a unified brand.

The colors consist of three primary colors (red, gold, and royal blue), and two secondary colors (black and white).

Primary colors should be used on all public documents and images such as letterheads, flyers, and presentations.

Secondary colors are to be used for background color support, especially since white is widely used as a neutral color.

CMYK and Pantone color codes are for print, while RGB and Hex color codes are for web and mobile.

 

RED

CMYK: 0, 100, 100, 0

RGB: 244, 5, 5

Hex: #F40505

Pantone: 2347 C

GOLD

CMYK: 0, 22, 98, 0

RGB: 254, 198, 19

Hex: #FEC613

Pantone: 123 C

ROYAL BLUE

CMYK: 88, 78, 0, 0

RGB: 7, 1, 249

Hex: #0701F9

Pantone: 2736 C

WHITE

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

Hex: #ffffff

Pantone: N/A

BLACK

CMYK: 75, 68, 67, 90

RGB: 0, 0, 0

Hex: #000000

Pantone: Black 6 C

SORORITY CREST

The sorority crest is to be used for legal purposes. It can also be used as a supporting element, secondary to the main logo. This 2020 version has the gold adjusted and can be downloaded as a vector for high quality prints.

 
 

CONTACT SIA BRANDING

Hermandad de Sigma Iota Alpha, Inc. © 1990-Present

All Rights Reserved.

Brand Guideline and Resources

by Legacy Greek.